Ecommerce marketing metrics: MER, ROAS and CAC
MER, ROAS, CAC and customer value: marketing measured in contribution margin, not platform-reported revenue.
- Marketing
GEO for Ecommerce Sites: The AEO Playbook to Get Your Products Recommended by AI
A 9-step AEO and GEO playbook for Shopify stores: pages, schema, feeds, reviews and mentions, starting with the products that make the most contribution margin.
- Marketing
12 Black Friday Marketing Ideas for Shopify That Don't Wreck Your Margin
12 Black Friday marketing ideas for Shopify brands, ranked by what they cost in margin, from early access and gifts with purchase to bundles and spend tiers.
- Marketing
BFCM 2026: Black Friday Cyber Monday Dates, Meaning and the Profit-First Checklist
BFCM 2026 runs from 27 to 30 November. What BFCM means, the full dates, what a discount really costs your margin, and a week-by-week Black Friday checklist.
- Marketing
Supplement Marketing in AI Search: Our Benchmark Shows the Category Is Wide Open
We read 12,496 AI answers across 14 industries. Supplement brands were named in 5% of them, the lowest of any category, and no brand owns the space yet.
- Marketing
How to Get Recommended by ChatGPT: How ChatGPT, Claude, Gemini and Perplexity Pick Brands
How ChatGPT, Claude, Gemini and Perplexity decide which brands to recommend, from their own docs: training data, live search, query fan-out, citations and a real shopping test.
- Marketing
AEO vs SEO vs GEO: What's Actually Different for a Shopify Store
AEO, GEO and SEO compared in one table, why ChatGPT and Google still cite pages that rank, and what changes for Shopify product pages, schema, feeds and reviews.
- Marketing
What Is AEO? Answer Engine Optimization for Ecommerce, Explained
AEO is how your products get named when shoppers ask ChatGPT, Claude, Perplexity or Google what to buy. How answer engines choose, the ecommerce playbook, and why you should judge it by margin.
- Marketing
Learn how to FORECAST AD SPEND well and GROW your ECOMMERCE store now.
Learn how to forecast ad spend for your ecommerce store in minutes. StoreHero helps you set profit goals, calculate MER, and create accurate 12-month forecasts to stay profitable and on track.
- Marketing
MER & aMER: Smarter Metrics Than ROAS
Learn why ecommerce founders should track MER vs ROAS. Discover how aMER reveals true profitability and how to scale growth effectively.
- Marketing
The Problem with ROAS: why it’s blocking your Shopify growth
Focusing only on ROAS misleads Shopify store owners, as it ignores key costs—meaning a high ROAS doesn’t always equal profit.
- Marketing
Are your repeat customers driving enough profit?
Track repeat customers profitability with AI cohort analysis for your Shopify store and make data-driven decisions to boost growth.
- Marketing
7 Key Metrics That Your Ecommerce Dashboard Should Have
Essential ecommerce dashboard metrics that drive acquisition, boost conversion, enhance retention, and maximize profitability.
- Marketing
How Health and Beauty Brands Can Grow in 2025
Health and beauty brands face rising costs in 2025. Learn strategies improve Black Friday ad profitability, scale effectively, and outperform competitors.
- Marketing
Last-Minute Black Friday checklist to grow your DTC brand
Maximise Black Friday profits with our 17-step eCommerce checklist covering ads, creatives, margins and SMS tactics to help DTC brands grow smarter.
- Marketing
30+ Tactics to Maximize Your Product and Cart Page Performance
Discover actionable tactics to maximize product and cart page performance boost conversion rates, reduce cart abandonment, and drive more e-commerce revenue.
- Marketing
Navigating Brand Growth: Smarter Data, Real Results
Fuel eCommerce growth with smarter data. Track metrics like contribution margin and use StoreHero tools to boost ad performance and overall profitability.
- Marketing
The Power of AI for Boosting eCommerce Profitability
Unlock e-commerce profits with AI-powered personalization and analytics, driving higher customer engagement, conversions, and sustainable business growth.
- Marketing
Increasing AOV to Boost ROAS
Improve e-commerce profitability by raising AOV with bundles, upsells, cross-sells, free shipping, loyalty rewards, and targeted promotions for better ROAS.
- Advertising
iOS 27 and Meta Ads: What Changed for Meta Attribution, and What It Means for Profit
iOS 27 doesn't block Meta. But Apple's quiet Safari changes, Meta's new engage-through attribution and 25% higher CPMs all hit your numbers in 2026. Here's which one actually costs you profit.
- Platform
Meta Muse's $200 AOV: What AI Shopping Agents Like Muse, Instinct, Dots and Claude Duet Mean for Brands
Meta Muse shoppers spend over $200 an order. Muse, Instinct, ChatGPT Dots and Claude Duet are one new form factor: an agent you text that shops for you. Here is what each costs.
- Platform
StoreHero AI Search: The AI Search Visibility Tool for Shopify Brands
StoreHero AI Search is live. See how ChatGPT, Gemini and Google's AI answer your buyers' questions, who they name instead of you, and publish the fixes straight to Shopify.
- Advertising
Meta Product Browsing: Opt Out Before 28 October, or Check What It Does to Your Profit
From 28 October 2026, Meta adds product browsing to your existing ads unless you opt out. Its 3% conversion lift is a count, not a profit figure. Here's what can happen to AOV and margin, and how to opt out.
- Platform
Best AI Tools for Ecommerce in 2026: 21 Tools by Job, With Real Prices and the Profit Maths
21 AI tools for ecommerce sorted by the job they do, from profit analytics and ad creative to support, inventory and agents, with real prices and a test for whether each one pays back.
- Platform
Claude Shopify Setup Guide: How to Connect Claude and ChatGPT to Your Shopify Store
How to connect Claude and ChatGPT to your Shopify store, what you can ask once it's connected, what the AI can and can't see, and 10 prompts to ask first.
- Finance
Black Friday Strategy: The Q4 Profit Plan (5 Analyses to Run Before BFCM)
Most Black Friday marketing strategies stop at revenue, ROAS and a discount percentage. These five analyses show how much BFCM revenue you'll actually keep.
- Finance
The Ultimate Guide to Subscription Economics for DTC Brands
Discover why subscription ecommerce outperforms one-time purchases — and how mastering CAC payback, LTV, and cashflow drives DTC profitability.
- Advertising
Why Shopify Brands Need Server-Side Tracking in 2025
Learn how server-side tracking fixes Shopify’s data gaps, improves Meta & Google performance, and gives you more accurate marketing insights.
- Advertising
Building a New Customer Offer That Drives Profit, Not Just Sales
Learn how to build profitable new customer offers for your eCommerce brand. Track CAC payback, margin, and retention with StoreHero’s profitability tools.
- Platform
The Complete Guide to Ecommerce Profitability Tracking in 2026
The best guide to DTC profit tracking in 2026. Discover key DTC metrics like CAC, LTV, contribution margin, and the best Shopify profit tools
- Advertising
Meta Andromeda Explained for Ecommerce Brands: What Changed and What to Do Now
Meta Andromeda rewired how Facebook and Instagram ads choose creative. What changed, why Meta's AI can scale your lowest-margin sales, and a 30-day checklist to fix it.
- Finance
Measure Customer Value and Calculate CAC Payback to Scale Profitably Now
Learn how to measure Customer Lifetime Value (LTV) the right way, using profit, not revenue. Calculate CAC payback & scale your ecommerce brand profitably.
- Advertising
Forget Multi-Touch Attribution: Profitability Is the Only Source of Truth
Multi-touch attribution and ROAS mislead Shopify and DTC brands. With rising CACs and thin margins, profitability—not ROAS—is the only metric that drives real growth.
- Finance
Contribution Margin Formula: The Complete Guide for Ecommerce (With Worked Examples)
The contribution margin formula, worked through an example DTC order and month: CM1, CM2 and CM3, per unit, ratio, income statement, weighted average and how to set a target from your fixed costs.
- Business
Scaling from Zero to Shark Tank – Jon Blair – StoreHero Interview
Jon Blair shares his entrepreneurial journey and how blending marketing with finance. Gain key insights for scaling in Ecommerce.
- Finance
How and When to Discount: A Strategic Guide for eCommerce Brands
Strategic guide for e-commerce brands on using discounts effectively, managing timing, types, and impact on margins to drive sales and protect profitability.
- Finance
The Brand Founder’s Guide to Improving Margins
Master contribution margin to boost profitability, manage costs, and guide your DTC brand’s growth with actionable tips and strategic financial insights.
- Finance
Mastering Unit Economics: Key to Ecommerce Success
Master unit economics for ecommerce growth. Learn key metrics like LTV/CAC ratio and CAC payback period. Optimize costs and maximize revenue.
- Finance
Simple Guide to Understanding Contribution Margin for Ecommerce Brands
Introduction to Contribution Margin In the world of online businesses, understanding your contribution margin is a powerful key to success. It involves much more than just factoring the cost of your product.
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