Building and scaling a profitable ecommerce brand
Strategy and operating discipline for ecommerce founders: building and scaling a profitable brand.
- Business
StoreHero: We Build Your AI Teammates
StoreHero now builds your AI teammates: a service where we work with your team to build the AI that runs your ecommerce business more efficiently. Here's how discovery and the 90-day build work.
- Business
Ecommerce Tech Stack Audit: How to Cut Overlapping Tools Without Losing Functionality
What belongs in a Shopify tech stack, what the common tools cost in 2026, which jobs Shopify now does for free, and a seven-step audit to cut overlapping apps without losing functionality.
- Business
Revenue per Employee: The Ecommerce Metric to Start Tracking Now
How to calculate revenue per employee for an ecommerce brand, benchmarks from Shopify, Etsy, Chewy, Amazon and DTC brands, and why contribution margin per employee is the version to track.
- Business
How to Start a Profitable Shopify Store in 2026 (The Profit-First Playbook)
15 years in ecommerce, 7,000+ DTC founders later — here’s how we’d build a profitable Shopify store in 2026: 70% margins, repeat customers, low OPEX, and an unfair CAC advantage.
- Business
Scaling from Zero to Shark Tank – Jon Blair – StoreHero Interview
Jon Blair shares his entrepreneurial journey and how blending marketing with finance. Gain key insights for scaling in Ecommerce.
- Platform
Claude Dashboards vs StoreHero: Why Your AI Needs a Solid Foundation
Claude can build a dashboard in minutes. Whether its numbers are right depends on two things underneath: data pipelines and a semantic layer, explained here with one kitchen.
- Finance
Revenue-Based Financing for Ecommerce: Is Wayflyer or Shopify Capital Worth It?
Is revenue-based financing worth it for an ecommerce brand? Fractional CFO Jon Blair on Wayflyer, Shopify Capital, when it makes sense, the cash-gap mistake to avoid, and the 10% fixed overhead rule.
- Platform
StoreHero vs Lifetimely vs TrueProfit vs BeProfit: Which Shopify Profit Tracker Is Best in 2026?
StoreHero, Lifetimely, TrueProfit or BeProfit? We compared four Shopify profit trackers on October 2026 prices, margin, forecasting, AI and AEO, and why StoreHero is the pick for $1M+ brands.
- Finance
Ecommerce P&L: How to Read Yours Line by Line Before You Add AI
What an ecommerce P&L should contain, a line-by-line example for a $10m DTC brand, what Shopify's profit reports leave out, and the five-step read to do before any AI project.
- Platform
Triple Whale Alternatives: 8 Tools Compared on Profit, AI and Price
8 Triple Whale alternatives compared on profit, attribution, AI and price, with October 2026 prices and App Store ratings, and why StoreHero is the pick for $1M+ brands that want profit.
- Finance
What Happened to Allbirds? The Filings Behind Its Fall, Plus Casper and Peloton
Allbirds was worth over $4bn on day one and sold its shoe business for $39m. We read the SEC filings of Allbirds, Casper and Peloton to find the line that broke at each.
- Finance
UK DTC Brands Ranked by Profit: What 20 Sets of Filed Accounts Reveal
We read the filed Companies House accounts of 20 UK DTC brands, from Gymshark and Huel to Adanola and Rapha, and ranked them by how much of every £100 they keep. Half lost money.
- Platform
Best Profit Tracking Tools for Ecommerce in 2027: 11 Ecommerce Analytics Tools Ranked for Profit
11 profit tracking and ecommerce analytics tools ranked for 2027 on what matters to profit: contribution margin depth, AI and MCP access, inventory, forecasting and price, with honest limits for each, including ours.
- Finance
Why Most DTC Brands Outgrow Their Accountant | When to Hire an eCommerce CFO
Learn why growing eCommerce brands outgrow traditional accountants — and how hiring an eCommerce CFO or fractional CFO helps you scale profitably through better cashflow, ad spend, and financial clarity.
- Platform
The Complete Guide to Ecommerce Profitability Tracking in 2026
The best guide to DTC profit tracking in 2026. Discover key DTC metrics like CAC, LTV, contribution margin, and the best Shopify profit tools
- Finance
3 Proven Levers to Unlock Margin Expansion in 2025
Discover 3 simple levers to boost DTC profitability, expand gross margin, and unlock more firepower to scale paid media sustainably.
- Finance
Contribution Margin Formula: The Complete Guide for Ecommerce (With Worked Examples)
The contribution margin formula, worked through an example DTC order and month: CM1, CM2 and CM3, per unit, ratio, income statement, weighted average and how to set a target from your fixed costs.
- Marketing
Navigating Brand Growth: Smarter Data, Real Results
Fuel eCommerce growth with smarter data. Track metrics like contribution margin and use StoreHero tools to boost ad performance and overall profitability.
- Finance
How and When to Discount: A Strategic Guide for eCommerce Brands
Strategic guide for e-commerce brands on using discounts effectively, managing timing, types, and impact on margins to drive sales and protect profitability.
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