Start Free TrialBook A Demo

One Profit Dashboard for Your Shopify Stores

See sales, marketing, and profit data in one place.

Start free trialBook a demo

One clear unified view of sales, marketing and profit

StoreHero pulls your sales, marketing and cost data into one command center, so you see profit next to revenue and ad spend, with no spreadsheets or tab-hopping. In the example, 8% more marketing spend brought 12% more net sales and 18% more contribution margin: the extra spend is paying for itself. Get a channel-by-channel or blended view of paid performance, and see the impact of website performance, SEO and email from GA4, Google Search Console and Klaviyo.

  • Net sales, marketing spend, MER and contribution margin on one screen
  • Blended and channel-by-channel numbers, by day, week or month
  • True COGS and profit per order, from the costs you enter
See all integrations

Track every goal against target, right on the dashboard

Set your annual goals once and StoreHero builds seasonally adjusted monthly targets from them. Net sales, contribution margin and your other key goals show green when you are ahead of target and red when you are behind, so the whole team sees a slip while there is still time to act: here, net sales are 6% ahead of target while marketing spend is 4% behind.

  • Seasonally adjusted monthly targets from your annual goals
  • Green and red pacing on every goal, every day
  • An AI forecast with a profit-driven path to each goal
Explore Goals & Forecasting

See which ads make a profit, not just which have the best ROAS

The Creative Overview puts every Meta ad's image or video next to its spend, ROAS and the profit it made after COGS, shipping and fees. In the example, the summer sale reel has a 3.9 ROAS, higher than the Merino close-up's, but loses €640 once the 30% discount, COGS and shipping are paid, while the morning routine UGC video makes €2,860.

  • Images, video and copy side by side, with spend and ROAS on every ad
  • Profit after COGS, shipping and fees for each Meta creative
  • Scale, keep or cut, worked out from contribution margin

See the profit lifetime value of every customer you acquire

Lifetime value in StoreHero is built on profit, not revenue. See which first product brings in the customers who are worth the most over time: in the example, the Merino Crew Tee makes €8.40 on the first order but €72.30 in profit over 12 months. Build new-customer offers and set acquisition costs you can afford from that.

  • Profit LTV by first product and by acquisition cohort
  • First-order profit next to 12-month profit LTV
  • When a new customer pays back what it cost to acquire them
Explore Profit Lifetime Value

Build your own dashboard with saved views

Choose the metrics your team reads, group orders, products and ads the way you run the business, and save each one as a view. Group orders by country and city and the example shows UK orders making about €4 less contribution per order than Irish ones. Switch between your custom dashboards and saved views in one click, instead of rebuilding the same report every Monday.

  • Custom dashboards for each team: trading, paid social, retention
  • Saved views, such as unprofitable orders or one country's sales
  • Group any table by country, channel, product or source

Every channel and every cost, connected once

Connect Shopify, your ad accounts, email, analytics and shipping tools once, and enter your product, packing, shipping, transaction and fulfilment costs. Every number on the dashboard then comes from the same set of sources, so a campaign's profit already includes what the order cost to make, pack and ship. In the example, €21,480 of Meta, Google and TikTok spend sits next to 1,284 Shopify orders and what each one cost.

  • Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, GA4 and more
  • Shipping and fulfilment costs from ShipStation or ShipBob
  • The same numbers in Claude or ChatGPT through the StoreHero MCP
See all integrations

And much more

Every report your store needs, in the same dashboard

  • Creative Overview

    Review the images, video and copy that move the needle, with ROAS and spend on every ad.

  • Product Profitability

    Fully loaded COGS, gross profit per product and the breakeven ROAS each product needs.

  • Order Profitability

    Your highest- and lowest-margin orders, grouped by country, source or any saved view.

  • Ads Overview

    Blended, Meta, Google and TikTok performance by channel, campaign, ad set and ad.

  • Spend Advisor

    How every $100 of ad spend changes profit, with a pause, pivot or scale recommendation.

  • Profit & Loss

    Your full P&L, split by day, week or month, on a single screen.

  • Email & Slack reports

    Daily, weekly or monthly snapshots of every channel, by email or in Slack.

  • StoreHero MCP

    Ask Claude or ChatGPT about your profit and get answers from the same numbers.

  • Integrations

    Shopify, Meta Ads, Google Ads, TikTok Ads, Klaviyo, GA4, Recharge and more.

Before and after

Your numbers live in 15 tabs. None of them shows your profit.

Shopify shows what you sold, each ad platform reports its own ROAS, and your costs sit in a spreadsheet. Putting them together takes hours, and the answer is out of date by the time it is ready.

Without StoreHero

  • Sales in Shopify, spend in Meta, Google and TikTok, costs in a spreadsheet
  • Every ad platform claiming credit for the same sale
  • Mondays spent reconciling numbers instead of growing
  • No clear view of which products make money after ad spend

With StoreHero

  • One live view of sales, ad spend and profit, by day, week or month
  • Blended and channel-by-channel marketing performance in the same dashboard
  • True COGS and profit per order from the product, packing, shipping, transaction and fulfilment costs you enter
  • The same numbers everywhere: the dashboard, email, Slack, the iOS app, and Claude or ChatGPT

Customers

1,000+ brands run on StoreHero profit data

  • StoreHero has given us the clarity we needed to scale confidently. Working with Ad Punch, we’ve been able to make faster, more informed decisions about our marketing spend while maintaining strong profitability.

    Jennie HaireCo-founder, Gigi Supplements
    Read the story

  • We were less confident when scaling as we couldn’t see the full profitability picture for Danny. Now we have a clear roadmap for profitable growth and can see exactly how each decision impacts our bottom line.

    Paudie NolanDirector, Bearhouse Media
    Read the story

  • StoreHero has been a massive help growing 5X over the last year - I can scale advertising spend knowing that we're still profitable on new customer orders.

    Sean LeddinFounder, Fíor Jewellery
    Read the story

How to get started

Set up your Shopify profit dashboard in three steps

Start with a 7-day free trial from the Shopify App Store. There is no code to write.

  1. Install StoreHero

    Install StoreHero from the Shopify App Store and connect your store to start your 7-day free trial.

    Available on Shopify App Store

  2. Connect your channels

    Connect Meta Ads, Google Ads, TikTok Ads, Klaviyo, GA4 and the other channels you use, so spend and revenue from every channel sit in one view.

  3. Add your costs

    Enter your product, packing, shipping, transaction and fulfilment costs. StoreHero applies them to every order to work out true COGS and profit.

FAQ

Questions about the Shopify profit dashboard

Want a walkthrough with your own numbers? Book a demo.

A profit dashboard shows what your store made after costs, not just what it sold. StoreHero puts your Shopify sales, ad spend from every channel and your product, packing, shipping, transaction and fulfilment costs in one view, so you see contribution margin and profit next to revenue.

Shopify, Meta Ads, Google Ads, TikTok Ads, Pinterest Ads, Klaviyo, Google Analytics 4, Google Search Console, Recharge, ShipBob and ShipStation, with Slack for reports. The integrations page has the full list.

You enter your product costs and your packing, shipping, transaction and fulfilment costs in StoreHero. It applies them to every order, so COGS and profit per order include everything that order cost you.

Yes. The dashboard shows a blended view of paid performance, such as MER and blended CAC, and each channel on its own.

Yes. StoreHero sends daily, weekly or monthly reports by email or to Slack. You can also check your numbers in the iOS app, or ask Claude or ChatGPT through the StoreHero MCP.

Yes. Agencies get white-labeled dashboards for every client store, with green and red pacing against each client's targets.

Yes. Every StoreHero plan starts with a 7-day free trial.

See your real profit in one place.

Start a free trial of StoreHero, connect your channels and add your costs to see profit next to sales and ad spend.

Start free trialBook a demo
  • 7-day free trial
  • Every channel in one view
  • Works with Claude and ChatGPT