Black Friday is 60 days away
5 Things You Need To Do Before Black Friday
Last year's data can tell you exactly where to spend, what to sell, how much to discount and which customers you actually want to acquire this Q4.
Get the Free Q4 Profit Playbook- Free guide
- No sales call
- Takes 30 seconds to get
Most brands are going into BFCM with no idea what actually happened last year.
You're making big decisions with incomplete data — and it could be costing you.
Customer value
What were your BFCM customers actually worth?
Creative
Which ads actually drove purchases — not just clicks?
Promotions
How much can you afford to discount?
Product
Which products acquired your best customers?
Q5
What happens after Christmas?
You already have most of the answers. They're sitting in your data.
Inside the guide
The 5 analyses I'd run 60 days before BFCM.
A practical guide to help you turn last year's data into a higher margin Q4 — with step-by-step instructions, real examples and actionable next steps.
- 36 pages
- 5 analyses, step by step
- 1 Q4 planning worksheet
Find out what your BFCM customers were actually worth
Understand whether customers acquired during last year's BFCM became valuable repeat buyers — or one-time discount hunters.
Find out what creative actually worked
Analyse hooks, formats and creative performance alongside the metrics that actually drive purchases.
Build your promotion strategy around margin
Model your expected CAC against different discounts and offers — including ways to use excess inventory.
Identify the products you should lead with
Find the products that acquire customers who are profitable and actually come back.
Plan Q5 before everyone else forgets about it
Use the period between Christmas and early January to clear stock, generate cash and keep selling while your competitors switch off.
A practical, step-by-step guide
This isn't another BFCM checklist.
Inside the playbook, you'll get:
- The exact data you need to pull
- The calculations you need to run
- Metrics to look at
- Questions to ask
- Examples of what the results mean
- Actions to take based on what you find
- A simple Q4 planning worksheet
From StoreHero customers
Results StoreHero customers measured in their own data.
Three results from published StoreHero success stories.
- +108%contribution marginNov 2024 vs Nov 2023VIBAe
- +91%contribution marginSep 2024 vs Sep 2023Foxford
- +130%net profitNomad The Label
Used by 1,000+ brands and agencies, including
Black Friday is 60 days away
Don't wait until November to figure out what worked last year.
Download the playbook and run the analysis today.
Get the Free Q4 Profit PlaybookFree guideTakes 30 seconds to getNo sales call
Run these analyses on your own numbers.
StoreHero connects Shopify, Meta, Google, Klaviyo and your costs, so you can answer the playbook's questions without the spreadsheets.
- No credit card
- 10-minute install