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For years, Return on Ad Spend (ROAS) has been the go-to metric for measuring ad…

KattiaFebruary 10, 2025

As an e-commerce professional running a Shopify store, one of your main KPIs is to…

In the ever-changing world of ecommerce, every second counts. Founders, managers, and operators are constantly…

Running an ecommerce brand today is more complex than ever, particularly for businesses striving…

The Entrepreneurial Journey of Jon Blair In the journey of Jon Blair, the founder of…

Navigating Brand Growth: Smarter Data, Real Results In 2024, the eCommerce growth playbook is changing.…

How and When to Discount: A Strategic Guide for eCommerce Brands Introduction: The annual BFCM…

The foundational driver of profitability is your margin. Learn how to measure and optimize your…

In the fast-paced realm of eCommerce, the power of AI is revolutionising the landscape, capturing…

In the fast-paced and competitive world of ecommerce, understanding unit economics is crucial for sustainable…

Introduction to Contribution Margin In the world of online businesses, understanding your contribution margin is…

Welcome to the exciting world of eCommerce businesses! While it's an adventure filled with limitless…

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