Each agent reads the same StoreHero numbers: true profit per order, contribution margin, profit LTV and your targets. Ask one a question or let it run every week, and it answers with what to do next.
Example
Net sales
$388,000 ↗ 8%
Marketing spend
$92,400 ↗ 12%
MER
4.20 ↘ 3%
Contribution margin
$57,300 ↘ 4%
6% behind target
Finding insights
TikTok · Spark ads – BroadCut ‘Spark ads – Broad’ from $2,700 to $1,800 a dayAbove $1,800 a day, each $1 spent returns $0.30 in profit.Contribution margin+$4,400 a week
Meta · Prospecting – BroadMove the $900 a day to Meta ‘Prospecting – Broad’It returns $2.10 profit per $1 spent, the best in the account.Contribution margin+$6,900 a week
Spend Advisor
Shows where to move budget across your channels and campaigns, based on the profit each one returns for every dollar you spend.
Example
Do this weekWeek 40
Lead Meta prospecting with the Starter bundle$142 profit LTV per customer, against a $96 average.JKJamie Kavanagh+$13,200 a week
Move $900 a day from TikTok Spark ads to Meta prospecting$0.85 against $2.10 profit per $1 spent.AMAoife Murphy+$11,300 a week
Send a win-back email to the spring cohort4,120 customers with no order in 90 days.RLRuth Lennon+$8,600
Cut Meta ‘Prospecting – Linen’ to $900 a dayThe Linen Overshirt sells out in 9 days.AMAoife Murphy$6,300 a week saved
Weekly Action Plan
A ranked plan for the week, ordered by the profit at stake, with an owner on every action. It is a skill that uses StoreHero as its brain. Use it as it comes, or have one built around your team through AI Implementation.
Shop / Skin / BundlesThe Starter BundleGentle Cleanser, Hero Serum and SPF 30★★★★★ 4.8 · 1,204 reviews$48.00 $56.00Skin typeNormalDryOilyAdd to bagFree delivery over $40
Recommended bundleBest first order
Starter bundle
Cleanser, Hero Serum and SPF 30 · $48
Gross profit per order
$31.20High
65% margin
Repeat rate, 90 days
38%High
Store average 24%
12-month profit LTV
$142Strong
Store average $96
First-order profit after CAC
+$6.80Strong
CAC $24.40
Lead Meta prospecting with the Starter bundle.
New Customer Offer Analyst
Finds which first products and offers bring in the customers with the highest profit LTV, so you know what to lead your ads with.
Example
Sell-out riskShopify · Linen OvershirtLinen Overshirt sells out in 9 days380 units left, selling 42 a day. Sells out 12 October.Recommended: Cut Meta ‘Prospecting – Linen’ from $1,800 to $900 a day.Spend saved$6,300 a week
OverstockShopify · Wool ThrowWool Throw has 120 days of stock6,400 units, selling 53 a day.Recommended: Add $600 a day to Meta ‘Retargeting – Home’.Extra spend+$4,200 a week
Inventory Checker
Reads your Shopify inventory and flags stock that should change what you promote, such as a best seller running low or a line with too much stock.
Example
20% offROAS 4.10Profit −$3,800
SaltmossSponsored
saltmoss.comShop now
UnboxingROAS 3.40Profit $21,400
SaltmossSponsored
saltmoss.comShop now
Meta · 2 static ads, 14 days‘20% off’ has a 4.1 ROAS but loses $3,800 after discountsMove its $900 a day to ‘Unboxing’, which makes $0.73 profit per $1 spent.Expected profit+$6,500 a week
Creative Strategist
Ranks your ad creatives by the profit they make, not only their ROAS, so a high-ROAS ad that loses money on discounts gets caught.
Example
New customer CPA
$38.40 ↗ 34%
37% over target
This morning's checks08:00
CPC+6%
New customer CPA+34%
Conversion rate−2%
Spend pacing98%
AnomalyMeta · Lookalike 3%New customer CPA is up 34% since TuesdayThe new ‘Lookalike 3%’ ad set took 40% of Meta spend at a $61 CPA.Recommended: Pause ‘Lookalike 3%’ and move its $1,200 a day back to ‘Advantage+ – Skin’.Contribution margin+$5,400 a week
Daily Anomaly Alert
Checks your numbers every morning and flags the spikes and drops that cost profit, such as a jump in CPA, with the likely cause and the fix. It stays quiet when nothing trips.
Changes to Google Ads and Klaviyo are proposed first and wait for your approval.
Net sales are ahead, contribution margin is behind. Shipping on orders under €40 is up 18% this month. A €45 free-shipping threshold would recover about €900 a month.
Example goals builder: change the target net sales, cost of goods, operating expenses and target net profit to see the marketing spend they leave and each one's share of net sales
GoalsTargets
Set Your Primary Goals
Complete the fields below - we've added some suggested values for you
Advanced Settings
2026£ 2.9M
Cost of Goods 33.16% - £961,640.00
Operating Expenses 14.84% - £430,500.01
Marketing Spend 37.15% - £1.1M
Target Net Profit 14.84% - £430,500.01
Calculating your forecast…
Goals
EditingEdit a value and locked rows recalculate.Add metricAdd monthImportStore overviewNet Profit %Marketing %COGSRepeat Customer Net SalesTotal CustomersNew CustomersRepeat CustomersNew Customer Acquisition CostGross Profit Per New CustomerGross Profit Per Repeat CustomerNew Customer Contribution MarginKlaviyoTotal RevenueFlow RevenueCampaign Revenue
Target
Total
Sep 26
Oct 26
Nov 26
Dec 26
Net Sales %100% allocated
100%
7.00%
8.00%
11.00%
13.00%
COGS %
33.16%
33.16%
33.16%
33.16%
33.16%
Net Sales
£3,600,000
£252,000
£288,000
£396,000
£468,000
AOV
£48.00
£48.00
£48.00
£48.00
£48.00
Marketing Spend
£1,725,740
£120,802
£138,059
£189,831
£224,346
Contribution Margin
£680,500
£47,635
£54,440
£74,855
£88,465
Operational Expenses
£430,500
£35,875
£35,875
£35,875
£35,875
Net Profit
£250,000
£11,760
£18,565
£38,980
£52,590
MER
2.09
2.09
2.09
2.09
2.09
New Customer Net Sales
£1,031,040
£72,173
£82,483
£113,414
£134,035
Orders
75,000
5,250
6,000
8,250
9,750
Net Sales % allocates 100%CancelSave draftFinish
Goal performanceSeptember · day 28 of 30 · vs target
Net Sales£244,600 ↗ 9%4% ahead of target
Net Profit£10,115 ↘ 6%8% behind target
Marketing Spend£110,500 ↗ 12%2% ahead of target
MER2.21 ↘ 3%6% ahead of target
£300K£200K£100K£0
1 Sep8 Sep15 Sep22 Sep30 Sep
Net sales, month to dateTarget paceForecast £262.1K
Add StoreHero to Claude or ChatGPT and ask about your business in plain English. The answers come from your real profit data: orders, costs, ad spend, lifetime value and your targets.
Ask about any product, channel, campaign or country
Answers count your product, shipping and fee costs, so they show profit per order
Changes to Google Ads and Klaviyo are proposed first and wait for your approval
Connect your Shopify store first. Adding StoreHero then takes about two minutes in Claude and three in ChatGPT.
JM
Which products should I act on?Share
JM
Which products should I act on this week?
ThinkingStoreHeroProducts & inventory
Two products need you this week, one to restock and one to spend more on:
Product
Share of profit
Units left
Profit per €1
Linen Throw, Sand
38%
140 (9 days)
€1.42
Harbour Mug Set
11%
1,260 (96 days)
€2.10
All products
100%
38 days
€1.31
Reorder Linen Throw, Sand now:it brought in €8,210 of contribution margin this month and sells about 15 a day, so it runs out in 9 days. 630 units covers six weeks.
Spend more on Harbour Mug Set:it returns the most per €1 but gets €40 a day on Google Shopping. €120 a day should add about €1,400 of contribution margin a month, and its stock covers it.
Want me to propose raising the Harbour Mug Set's Google Shopping budget to €120 a day? It will wait for your approval.
Retry
Reply to Claude…
Opus
Success stories
Brands growing profit with StoreHero
Results from StoreHero customers, taken from their published success stories.
“Before StoreHero, we were playing it safe with our pricing and marketing. Their data gave us the confidence to take calculated risks that transformed our business. What I love most is how quickly we can now spot opportunities and make decisions that actually move the needle for our brand.”
“Prior to StoreHero, I now realised I lacked the confidence and clarity to scale the business profitably. The rising costs of ads is a challenge for all businesses, since onboarding with StoreHero I now make every decision with margin in mind and it’s been an absolute gamechanger.”
“StoreHero makes it really clear to know when it’s worth spending more and when it isn’t. We’ve grown dramatically this year, and I’m confident we’ve got a clear path to continue this growth into next year.”
“StoreHero has given me a whole new level of clarity in the business. It’s helped me become more profit-focused, more analytical, and really dial in on the key metrics that matter when scaling. Having that peace of mind has been a game-changer.”
“We always felt like our marketing was working, but we couldn’t see it clearly enough to push harder with confidence. StoreHero gave us that clarity — and once we had it, the decisions became obvious.”
Shop / Skin / BundlesThe Starter BundleGentle Cleanser, Hero Serum and SPF 30 4.8 · 1,204 reviews$48.00
Sell-out riskShopify · Linen OvershirtLinen Overshirt sells out in 9 days380 units left, selling 42 a day. Sells out 12 October.Recommended: Cut Meta ‘Prospecting – Linen’ from $1,800 to $900 a day.Spend saved$6,300 a week
OverstockShopify · Wool ThrowWool Throw has 120 days of stock6,400 units, selling 53 a day.Recommended: Add $600 a day to Meta ‘Retargeting – Home’.Extra spend+$4,200 a week
saltmoss.comShop nowUnboxingROAS 3.40Profit $21,400SaltmossSponsored
saltmoss.comShop nowMeta · 2 static ads, 14 days‘20% off’ has a 4.1 ROAS but loses $3,800 after discountsMove its $900 a day to ‘Unboxing’, which makes $0.73 profit per $1 spent.Expected profit+$6,500 a week
