Meta and Google Ads for Shopify brands
Meta, Google and paid acquisition for Shopify brands: tracking, offers and spend that pays back.
- Advertising
Meta Product Browsing: Opt Out Before 28 October, or Check What It Does to Your Profit
From 28 October 2026, Meta adds product browsing to your existing ads unless you opt out. Its 3% conversion lift is a count, not a profit figure. Here's what can happen to AOV and margin, and how to opt out.
- Advertising
Should Your Brand Run ChatGPT Ads? The Profit Maths Before You Test
ChatGPT ads now start at $25 a day in about 60 countries. Here's what's confirmed as of October 2026, the break-even maths in dollars, what a readable test costs and a 30-day plan with kill and scale rules.
- Advertising
Ad Account Change History for Meta, Google, TikTok and Klaviyo: See Who Changed What (Free AI Prompt)
Meta, Google Ads, TikTok and Klaviyo all log what changed in your accounts. This free prompt puts that change history next to your sales, so you can see who changed what and what it lined up with.
- Advertising
Why Shopify Brands Need Server-Side Tracking in 2025
Learn how server-side tracking fixes Shopify’s data gaps, improves Meta & Google performance, and gives you more accurate marketing insights.
- Advertising
Building a New Customer Offer That Drives Profit, Not Just Sales
Learn how to build profitable new customer offers for your eCommerce brand. Track CAC payback, margin, and retention with StoreHero’s profitability tools.
- Advertising
Meta’s Andromeda Update Explained: What It Means for Businesses
Learn what Meta’s Andromeda update means for ad delivery in 2025. Discover how it changes creative testing, targeting, and campaign success.
- Advertising
Forget Multi-Touch Attribution: Profitability Is the Only Source of Truth
Multi-touch attribution and ROAS mislead Shopify and DTC brands. With rising CACs and thin margins, profitability—not ROAS—is the only metric that drives real growth.
- Finance
Contribution Margin Ratio vs Contribution Margin in Dollars: Which to Measure, and Why It Beats ROAS
The contribution margin ratio formula with worked ecommerce examples, plus why you should run your store on contribution margin in dollars, why it beats ROAS, and the one job the ratio is good for.
- Finance
TikTok Shop Fees 2026: What a $100 Order Is Really Worth
TikTok Shop fees in 2026 start with a 6% referral fee, but creator commission rates, samples, Smart Promotion and returns change the maths. Here's what a $100 order is really worth.
- Finance
Black Friday Strategy: The Q4 Profit Plan (5 Analyses to Run Before BFCM)
Most Black Friday marketing strategies stop at revenue, ROAS and a discount percentage. These five analyses show how much BFCM revenue you'll actually keep.
- Platform
Inventory Tracking That Finds Profit: Connect Stock to Ad Spend and Margin
StoreHero isn't an inventory management system. It tracks your stock against profit and ad spend, so you stop overspending on products that are running out and underspending on the ones you can sell.
- Marketing
Learn how to FORECAST AD SPEND well and GROW your ECOMMERCE store now.
Learn how to forecast ad spend for your ecommerce store in minutes. StoreHero helps you set profit goals, calculate MER, and create accurate 12-month forecasts to stay profitable and on track.
- Finance
3 Proven Levers to Unlock Margin Expansion in 2025
Discover 3 simple levers to boost DTC profitability, expand gross margin, and unlock more firepower to scale paid media sustainably.
- Marketing
The Problem with ROAS: why it’s blocking your Shopify growth
Focusing only on ROAS misleads Shopify store owners, as it ignores key costs—meaning a high ROAS doesn’t always equal profit.
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