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Category: Finance

CFO vs Accountant ecommerce
  • Thomas Gleeson Thomas Gleeson
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  • November 12, 2025
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Why Most DTC Brands Outgrow Their Accountant | When to Hire an eCommerce CFO

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How to start a Shopify store in 2026
  • Thomas Gleeson Thomas Gleeson
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  • November 12, 2025
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  • No Comments

How to Start a Profitable Shopify Store in 2026 (The Profit-First Playbook)

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  • Thomas Gleeson Thomas Gleeson
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  • October 13, 2025
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  • 2 Comments

Measure Customer Value and Calculate CAC Payback to Scale Profitably Now

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  • Thomas Gleeson Thomas Gleeson
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  • October 9, 2025
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  • 3 Comments

3 Proven Levers to Unlock Margin Expansion in 2025

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Are Your Repeat Customers Hurting or Helping Your Profit?
  • Karl Obrien Karl Obrien
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  • February 1, 2025
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  • 2 Comments

Are your repeat customers driving enough profit?

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12 Key Ecommerce Metrics That Your Dashboard Should Have
  • Karl Obrien Karl Obrien
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  • January 28, 2025
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7 Key Metrics That Your Ecommerce Dashboard Should Have

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  • Karl Obrien Karl Obrien
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  • August 14, 2024
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  • 1 Comment

Understanding the Contribution Margin Formula: A Step-by-Step Guide

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  • Thomas Gleeson Thomas Gleeson
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  • April 18, 2024
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Scaling from Zero to Shark Tank – Jon Blair – StoreHero Interview

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  • Thomas Gleeson Thomas Gleeson
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  • March 21, 2024
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Navigating Brand Growth: Smarter Data, Real Results

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  • Thomas Gleeson Thomas Gleeson
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  • November 21, 2023
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  • 2 Comments

How and When to Discount: A Strategic Guide for eCommerce Brands

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