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Category: Marketing

Server Side Tracking Shopify
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  • November 6, 2025
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Why Shopify Brands Need Server-Side Tracking in 2025

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New Customer Offer | StoreHero
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  • November 5, 2025
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Building a New Customer Offer That Drives Profit, Not Just Sales

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MER vs aMER
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  • October 30, 2025
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MER & aMER: Smarter Metrics Than ROAS

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StoreHero Profit Tracker
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  • October 29, 2025
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The Complete Guide to Ecommerce Profitability Tracking in 2026

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  • Thomas Gleeson Thomas Gleeson
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  • October 13, 2025
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Measure Customer Value and Calculate CAC Payback to Scale Profitably Now

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Shopify multi-touch attribution vs profitability illustration
  • Thomas Gleeson Thomas Gleeson
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  • October 13, 2025
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Forget Multi-Touch Attribution: Profitability Is the Only Source of Truth

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The problem with ROAS
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  • February 10, 2025
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The Problem with ROAS: why it’s blocking your Shopify growth

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Are Your Repeat Customers Hurting or Helping Your Profit?
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  • February 1, 2025
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Are your repeat customers driving enough profit?

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12 Key Ecommerce Metrics That Your Dashboard Should Have
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  • January 28, 2025
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7 Key Metrics That Your Ecommerce Dashboard Should Have

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  • Karl Obrien Karl Obrien
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  • November 4, 2024
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How Health and Beauty Brands Can Grow in 2025

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