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Author: Thomas Gleeson

  • Thomas Gleeson Thomas Gleeson
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  • October 13, 2025
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Measure Customer Value and Calculate CAC Payback to Scale Profitably Now

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Shopify multi-touch attribution vs profitability illustration
  • Thomas Gleeson Thomas Gleeson
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  • October 13, 2025
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Forget Multi-Touch Attribution: Profitability Is the Only Source of Truth

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  • Thomas Gleeson Thomas Gleeson
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  • October 9, 2025
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3 Proven Levers to Unlock Margin Expansion in 2025

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  • Thomas Gleeson Thomas Gleeson
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  • October 30, 2024
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Last-Minute Black Friday checklist to grow your DTC brand

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  • Thomas Gleeson Thomas Gleeson
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  • October 14, 2024
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30+ Tactics to Maximize Your Product and Cart Page Performance

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  • Thomas Gleeson Thomas Gleeson
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  • April 18, 2024
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Scaling from Zero to Shark Tank – Jon Blair – StoreHero Interview

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  • Thomas Gleeson Thomas Gleeson
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  • March 21, 2024
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Navigating Brand Growth: Smarter Data, Real Results

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  • Thomas Gleeson Thomas Gleeson
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  • November 21, 2023
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How and When to Discount: A Strategic Guide for eCommerce Brands

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  • Thomas Gleeson Thomas Gleeson
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  • September 15, 2023
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The Brand Founder’s Guide to Improving Margins

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  • Thomas Gleeson Thomas Gleeson
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  • July 20, 2023
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The Power of AI for Boosting eCommerce Profitability

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