Paid advertising snapshot

Use the StoreHero MCP to do the following analysis. Always anchor the answer in real StoreHero data, not platform-reported metrics.

Give me a paid advertising snapshot for month-to-date vs the same period last year. Start with overarching paid metrics — total ad spend, blended ROAS, MER, and contribution margin impact — then break down by channel (Google, Meta, TikTok). For each channel, apply a traffic-light status (red/amber/green) on spend efficiency, ROAS, and CPA vs target.

Use the ads overview and campaign-level data to identify which channel and which campaigns are driving the directional change. Pull likely root causes from the data — auction pressure, audience broadening, creative fatigue, conversion-rate shifts, landing-page issues — and don't speculate beyond what the numbers show.

End with three sections: (1) what's working, (2) what could be improved, (3) specific action items prioritised by estimated $ impact.

At the bottom of your answer, render an inline visual summary: KPI cards for total spend, blended ROAS, MER, and CM impact (with vs LY % and vs target status). Add a horizontal bar showing each channel's spend, ROAS, and traffic-light status side by side. Place text commentary alongside the visuals, not below. Use the Spend Advisor tool to suggest further areas to explore.