Google account health audit

Use the StoreHero MCP to do the following analysis. Always anchor the answer in real StoreHero data, not platform-reported metrics.

Run a full Google Ads account health audit. Anchor everything in real blended performance, not Google-reported ROAS — pull blended CPA, new customer acquisition cost (nCAC), new customer contribution margin, and StoreHero MER as the ground truth. Then layer Google Ads campaign data on top.

Flag the top 5 issues ranked by estimated $ impact in the store's currency. Look across:

1. Impression share — IS lost to budget vs. IS lost to rank, with $ impact of recovering it
2. Product-level performance (Shopping/PMax) — top revenue vs. top wasted spend SKUs, with the gap between Google-reported ROAS and StoreHero contribution margin per product
3. Keyword performance — high-impression, low-conversion terms eating spend, broad-match queries with intent mismatch, brand vs. non-brand spend split
4. Campaign-level performance — campaigns where Google ROAS looks healthy but StoreHero blended CPA exceeds nCAC payback threshold
5. Conversion tracking gaps — campaigns with <10 conv / 7d, missing offline conversion imports, ad strength below 'Good'

For each issue: wasted spend over the last 30 days, expected blended ROAS uplift if fixed, and the specific lever (budget shift, negative add, bid strategy change, creative refresh, asset upgrade).

End with a prioritised action list — top 3 fixes, ranked by $ impact, each with effort estimate (hours) and confidence level.

At the bottom of your answer, render an inline visual summary: KPI cards for total Google spend, Google blended CPA vs nCAC target, IS lost to budget vs IS lost to rank, and biggest single $ leak. Add a horizontal bar chart of top 5 issues by $ impact, colour-coded by traffic light. Place text commentary alongside the visuals. Use the Spend Advisor tool to suggest what to explore next.