Stop Guessing.
Start Planning for Profit.
Free Live Workshop: How to Build Your 2026 DTC Calendar Around Real Profit (Not Vanity Metrics)
Live • Thursday January 15, 2026 • 4:30 PM GMT / 11.30AM EST / 8.30AM PST • 60 Minutes
Everything You’ll Learn in 90 Minutes
Part 1 — The Profit-First Planning Framework
How to reverse-engineer spend from profit goals
Why ROAS hides the truth about growth
The 3 numbers that actually matter when planning a year ahead
Part 2 — Building Your 2026 DTC Calendar
How to reverse-engineer spend from profit goals
Why ROAS hides the truth about growth
The 3 numbers that actually matter when planning a year ahead
Part 3 — Turning Data Into Decisions
How to stop reacting week-to-week
How to know before scaling if it will be profitable
How to adjust in-year without blowing up margins
You’re Spending More. But Are You Actually Making More?
If you run a DTC brand, this probably feels uncomfortably familiar:
- Your ROAS looks great on dashboards, but profit keeps shrinking
- Revenue is up year-over-year… yet cash feels tighter than ever
- You’re planning 2026 spend based on last year’s numbers and instinct
- You don’t know how much you can spend and still hit profit goals
Most DTC brands aren’t failing because of traffic or conversion.
They’re failing because they’re planning growth without a profit model.
This Workshop Is For You If…
- You’re running or leading a DTC brand
- You spend meaningful on paid media as a brand or agency
- You want predictable, profitable growth in 2026
- You’re tired of guessing budgets and hoping it works
This is not for...
- Beginners with no sales
- Brands focused only on vanity metrics
- Anyone looking for “quick ad hacks”
At StoreHero, we work with DTC brands doing 7–8 figures who all face the same problem - strong revenue, weak clarity on profit.
This workshop is built from real forecasting models used by brands to:
Plan spend with confidence
Protect margins while scaling
Turn marketing data into financial decisions
Used and loved by hundreds of stores in 15 countries
"StoreHero has been a massive help growing 5X over the last year - I can scale advertising spend knowing that we're still profitable on new customer orders."
Sean Leddin
Fíor Jewellery
"I'm so happy with the platform - we caught a huge profit issue and turned it around within a day - cut 3K of wasted spend almost immediately!"
Jordan West
Jordan West
"Using StoreHero has been fantastic - the platform is excellent and it really gives the agency and business owner a clear snapshot of the store's financial health."
Dylan Rogers
Madcraft Agency
"StoreHero has helped us multiply our business by finding the sweet spot between scale and profit. With StoreHero, I can rest assured our decisions are data-backed."
Donal Breslin
Nomad the LabelLive • Thursday January 15, 2026 • 4:30 PM GMT / 11.30AM EST / 8.30AM PST • 60 Minutes
Common Questions About the Workshop
Is this really free?
Yes. The workshop 100% free. No credit card required.
You'll automatically be registered for the workshop when you complete the application.
How long is the workshop?
60-75 minutes, including live Q&A. We start on time and finish on time.
Will there be a replay?
Yes, we'll send a replay link to all registered attendees. But live participants get priority access to the free profit diagnostic (limited to 20-30 spots)
What if I can't make it live?
Sign up to the workshop and we'll send you the replay. But you'll miss the live session and Q&A.
Live • Thursday January 15, 2026 • 4:30 PM GMT / 11.30AM EST / 8.30AM PST • 60 Minutes
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