THE Q4 PROFIT FIRST

PLAYBOOK

An action-packed guide to not only achieving your Q4 goals, but doing so profitably.

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Featuring contributions from the leading experts, brands, agencies and tech partners in the industry

Cover of 'The Q4 Profit First Playbook' by StoreHero, featuring a dashboard with charts and metrics highlighting profit strategies.

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CHAPTER 1

Introduction

  • A Recap of BFCM 2022
  • 2023 so Far
CHAPTER 2

How to Set Goals for Q4

  • Start with Profit-First
  • How to set about forecasting profit
  • Setting your north star
  • Defining your storecard
  • Building your marketing calendar
CHAPTER 3

Profitable Acquisition

  • Ad Account Structure
  • Targeting
  • Optimisation
  • Creatives
  • Driving Referrals
  • How and When to Discount
  • Average Order Value
CHAPTER 4

Profitable Conversion

  • Conversion Rate Optimisation
  • Increasing Lifetime Value Profitably
CHAPTER 5

Profitable Retention

  • Email Marketing
  • Increasing LTV Profitably
  • Returns
CHAPTER 6

Unit Economics & Contribution Margin

  • Introduction to Contribution Margin
  • Crunching the Numbers
  • Scaling Up
  • Balancing Growth & Efficiency
  • Improving your bottom line
Cover of 'The Q4 Profit First Playbook' by StoreHero, featuring a dashboard with charts and metrics highlighting profit strategies.

Download Your Copy

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