Gross margin opportunity score

Use the StoreHero MCP to do the following analysis. Always anchor the answer in real StoreHero data, not platform-reported metrics.

Give me a gross margin opportunity report. Score the business out of 100 overall, then score each of the following components against the StoreHero benchmark for this industry and revenue band:

1. Product cost (COGS as % of net sales)
2. Returns rate and return cost as % of revenue
3. Transaction fees as % of net sales
4. Discounting level (% of revenue lost to discounts)
5. Shipping and fulfilment cost per order

For each component, give: (1) the score out of 100, (2) the actual % vs the benchmark %, (3) the $ opportunity available if the brand moved to benchmark median over the next 12 months, (4) a specific concrete action to close the gap (e.g. "renegotiate Stripe rate", "move to 3PL with sub-$6/order rate", "tighten discount stacking").

Apply a traffic light per component: green (at or above benchmark), amber (within 20% of benchmark, room to improve), red (significantly below benchmark, priority fix).

End with the single biggest dollar opportunity — the one component where closing the gap to benchmark would unlock the most contribution margin over a year.

At the bottom of your answer, render an inline visual summary: a single overall score card (large number out of 100), plus five component score cards each showing component score, current %, benchmark %, and $ opportunity. Place text commentary alongside the visuals. Use the Spend Advisor tool to suggest what to explore next.