Conversion funnel audit

Use the StoreHero MCP to do the following analysis. Always anchor the answer in real StoreHero data, not platform-reported metrics.

Run a full conversion funnel audit for the last 30 days vs. the prior 30 days. Pull the website analytics page in StoreHero alongside the store overview to see funnel and revenue together. The goal is to understand where users are dropping off, why, and which fixes would most impact contribution margin — not just conversion rate in isolation.

Build the funnel across these stages and quantify drop-off at each step:

1. Total sessions
2. Bounce rate
3. Add-to-cart rate (% of sessions)
4. Checkout-initiated rate (% of sessions)
5. Conversion rate (% of sessions)

For each stage, compare current vs. prior period and flag whether the change is volume-driven or rate-driven. Critical: don't read a falling conversion rate as a problem in isolation. If sessions are down but AOV, gross profit per order, and contribution margin are up, the store may be filtering for higher-intent traffic — which is healthier, not worse. State this explicitly when you see it.

Then layer in source-level conversion rate from GA4 (organic search, paid search, paid social, direct, email, referral). Identify which sources are pulling the blended conversion rate up and which are dragging it down. Cross-reference paid sources against StoreHero blended CPA to identify whether low-converting paid traffic is also unprofitable, or just lower-converting at acceptable cost.

End with three sections: (1) the single biggest funnel leak ranked by $ impact, (2) what likely caused it (sessions quality shift, on-site friction, checkout issue, product/pricing perception), (3) two deeper dives worth running next — typically the "Product page conversion analysis" and "Landing page audit" tiles.

At the bottom of your answer, render an inline visual summary: a vertical funnel chart showing all 5 stages with absolute numbers and conversion % at each step, plus KPI cards for blended conversion rate, AOV, gross profit per order, and contribution margin (each with vs prior period and traffic-light status). Add a small horizontal bar showing source-level conversion rate from GA4. Place text commentary alongside the visuals. Use the Spend Advisor tool to suggest what to explore next.