StoreHero is a new e-commerce and marketing analytics tool that helps e-commerce store owners create clarity from chaos and grow their stores profitably.
Take control of your costs and more importantly profits with StoreHero! Our innovative tool makes it easy to manage costs and boost your e-commerce success! The company was founded by two industry experts who wished they had access to such a tool themselves. StoreHero’s mission is to provide store owners with the insights and tools they need to make informed decisions about their business and drive growth in the confidence of doing so profitably.
What are the Key Features of StoreHero?
With Storehero, e-commerce businesses can:
- Analyse profitability in real-time with PROAS, rather than waiting until the end of the month to speak with an accountant, enabling quicker decision-making. With StoreHero you can generate real-time profit metrics on an order and store level taking into account COGS, variable costs, transaction fees, discounts, and shipping!
- Benchmark KPI performance against other stores per industry to compare and identify areas for improvement.
- View all e-commerce and marketing analytics data in a single source of truth, a unified dashboard, rather than jumping between multiple platforms.
- Get a full view of the purchase funnel highlighting potential problem areas.
- Take action based on data-driven insights and recommendations from Storehero to optimize their e-commerce strategy and drive growth.
- Improve attribution by getting a more accurate understanding of the touchpoints that contribute to sales and conversions.
- Enable store owners to get a firmer understanding of their unit economics and how they can use this knowledge to grow their business.
PROAS… What is it and why do you need to understand it?
It’s a common occurrence for e-commerce brands to misunderstand the importance and relevance of ROAS (Return on Ad Spend) and PROAS (Profit Return on Ad Spend). Without a clear understanding of these metrics, businesses may risk overspending on unprofitable campaigns. On the other hand, a lack of understanding of unit economics may prevent businesses from identifying opportunities to increase ad spend in a profitable manner. It is crucial for businesses to have a clear understanding of these concepts to ensure the success and growth of their advertising efforts.
Storehero has introduced a new profit return on ad spend metric called PROAS, which is designed to provide a more comprehensive and accurate measure of ad performance for e-commerce businesses. The traditional ROAS metric (return on ad spend) is widely used in the industry, but it has limitations when it comes to accurately reflecting the true return on investment for an ad campaign. This is because ROAS ignores many of the fixed and variable costs that go into an order, such as product costs, fulfillment costs, and customer service costs.
PROAS, on the other hand, takes these additional costs into account and provides a more accurate reflection of the real ROI on ad spend. This can be particularly useful in a world where ad costs are rising and it’s becoming more important than ever to optimise ad spend to maximise profitability. By using PROAS as a metric, ecommerce businesses can get a better understanding of the true impact of their ad campaigns on their bottom line and make more informed decisions about their marketing strategy.
Does StoreHero work for my business?
Storehero has integrations with leading ecommerce platforms and marketing tools, including Shopify, WooCommerce, Magento, Klaviyo, Meta, Google, and TikTok. These partnerships allow Storehero users to access and analyse data from a store’s sales and customer activity, as well as track and analyse the effectiveness of social media and marketing efforts. This data can be viewed in real-time on Storehero, providing valuable insights and recommendations for optimisation of performance and profit.
These integrations can help Storehero users make more informed decisions about their e-commerce and marketing strategy and allocate ad spend more effectively, ultimately helping their business grow and succeed.
How can you get in touch?
If you’re interested in seeing how Storehero can help your e-commerce business grow, we encourage you to book a demo now and see for yourself the benefits of using us to enhance and fully understand your e-commerce and marketing operations.
Our team is available to walk you through the features and functionality of Storehero and show you how it can help you make better data-driven decisions about your e-commerce and marketing strategy. And, as a special offer, we’re currently offering a free 30-day trial of Storehero, so you can try out the app and see how it can help your business before committing to a subscription.
At Storehero, we believe that having clarity instead of chaos is key to ensuring that your business is growing profitably. With the insights and recommendations provided by our tool, you’ll be able to make more informed decisions about your e-commerce and marketing efforts and optimise your strategy to drive growth and profitability. Book your demo today and see how Storehero can help your business succeed!