WowWee is a small but growing e-commerce store that specializes in personalized gifts. Founded by Áine in 2018, the business has seen a steady increase in sales and is now shipping hundreds of orders every week. Despite the growth, Áine was struggling to keep up with the demands of running a business. Collating data from multiple sales and marketing channels was a time-consuming task that ate up several hours each week. Worse, there was a lack of visibility on profits on a weekly basis, which made it difficult for Áine to make informed decisions about the direction of the business. Additionally, the cost of Facebook advertising was rising, eating into profits and putting pressure on the bottom line. That’s where StoreHero came in.
For Áine, the biggest challenge was collating data from multiple sales and marketing channels. Every week, she would have to manually go through the numbers to get a sense of how the business was performing. This was a time-consuming task that took her away from other important aspects of the business. Worse, the lack of visibility on profits on a weekly basis meant that Áine had to make decisions based on incomplete information. With the rising cost of Facebook advertising in recent years, it became increasingly difficult for Áine to maintain profitability while still driving sales. It was clear that something had to change.
How StoreHero Helped
StoreHero’s unified e-commerce platform allowed Áine to get a real-time view of the business across all sales and marketing channels. The platform automatically collated data from all sources and presented it in an easy-to-understand dashboard. This saved Áine hours of work each week and allowed her to make data-driven decisions based on real-time information. Additionally, the platform provided insights into areas for improvement, allowing Áine to optimize the business for maximum profitability. Perhaps most importantly, StoreHero gave a clear view of profitability in real-time, which allowed Áine to make informed decisions about advertising spend and other expenses. This enabled WowWee to grow profitably with more clarity and less stress than before.
According to Áine:
“StoreHero is saving us hours every week and giving real-time clarity on the company’s metrics. The dashboard is easy to navigate, and we are finally able to make data-driven decisions which are already improving our bottom line. Very happy to recommend the app and the customer service.”
StoreHero has allowed Áine to focus on other aspects of the business while still keeping a close eye on the numbers. With a clearer view of profits, she has been able to make informed decisions about advertising spend and other expenses, allowing WowWee to grow while maintaining profitability. Overall, StoreHero has been a game-changer for WowWee, and is a platform that Áine is happy to recommend to other e-commerce businesses looking to grow profitably.