Scaling a Parenting DTC Brand: From Zero Paid Ads Experience to 89% New Customer Sales Growth
69
Growth in Net Sales
89
Increase in New Customer Sales
64
Growth in Contribution Margin

Company Background

This American DTC brand has been transforming daily life for families, caregivers, and individuals with visual calendars and to-do lists that simplify organizing tasks, reducing mental labor, and prioritizing routines. They cater to those seeking structure, especially in caregiving, education, and personal routines. By addressing the needs of diverse customers, this brand has expanded beyond parenting to support anyone in need of organized solutions. To remain competitive, Mighty + Bright recognized the need to embrace paid media—despite having no prior experience in this area.

The challenge

In January 2024, Sara, the founder of Mighty + Bright, set out to scale her eCommerce business. Her goal was ambitious: achieve dramatic growth without sacrificing profitability.

The obstacle? She had never used paid ads before. As a result, she was hesitant about the risks, particularly the potential to overspend without seeing meaningful results.

The StoreHero team approached the challenge with two key priorities:

  • Simplify the Complex: Platforms like Google and Meta often present conflicting data, making it difficult to understand the true profitability of ad campaigns. To address this, StoreHero provided Sara with a unified dashboard with true metrics like MER. This offered clear and actionable insights into her profits, acquisition costs, and the real impact of her ad spend. Sara knew exactly how much return every dollar was generating for her business overall.
  • Build Confidence: As a first-time advertiser, Sara needed more than just data—she needed a strategy she could trust. StoreHero ensured she had the tools and clarity to invest in advertising with confidence, knowing her efforts were driving measurable growth.

“StoreHero makes it really clear to know when it’s worth spending more and when it isn’t. We’ve grown dramatically this year, and I’m confident we’ve got a clear path to continue this growth into next year.”

Sara Olsher

Founder and CEO of Mighty + Bright

StoreHero in action

With no experience in paid ads, her biggest fear was losing clarity on profitability and throwing money into campaigns that wouldn’t deliver. She needed a system that simplified the process and gave her confidence to scale smartly.

Main StoreHero features used: 

  • 📊 Profit Tracking: Sara could finally see her actual profits—not just revenue. This clarity allowed her to set ad budgets that aligned with her goals, no guesswork needed.
  • 💸 Spend Advisor: Daily updates on profit and sales growth ensured Sara always knew when she could continue to spend as profit was still increasing.
  • Ads and creative overview: Navigating paid ads for the first time, Sara needed to know which creatives actually worked. The Creative Dashboard made it easy to spot top-performing ads and identify when older campaigns were losing steam. With these insights, she could confidently refresh her creative strategy and keep her ads engaging and effective.
  • 🔍 Customer Insights: By analyzing revenue and profit trends for new and repeat customers, Sara identified her most profitable segments, letting her focus on campaigns that drove meaningful results.

We also advised Sara on the priority campaign types to focus on, ensuring her efforts were concentrated on strategies that would drive profitable sales.

Combined with a Crystal-Clear Setup, including a custom dashboard that synced her Shopify data in minutes, and Strategic Planning sessions to set clear growth targets, Sara had everything she needed to succeed.

The Outcomes

Partnering with StoreHero unlocked incredible growth for this parenting eCommerce brand, proving that even first-time advertisers can achieve impressive results with the right tools.

Net Sales: 68%
New Customer Sales: 89%
Contribution Margin: 63%

Here’s what Sara and her team achieved in just 11 months (January to November 2024):

  • Net Sales 🚀 surged by 68%
  • New Customer Sales skyrocketed by 89%
  • Repeat Customer Sales grew by 7%
  • Contribution Margin 💰 jumped by 63%
  • Total Orders 📦 increased by 34%
  • Average Order Value (AOV) rose by 26%

And the best part? The Marketing Efficiency Ratio (MER) stayed steady at 14.33, showing a healthy balance between marketing spend and revenue generation.

Mighty + Bright’s first step into paid advertising was more than just a success—it brought clarity and direction. With a clear view of what worked and what needed adjustment, every dollar spent went further, driving meaningful growth.

By using tools like Spend Advisor, profit tracking, and customer insights, the brand confidently expanded its advertising strategy. The result? Impressive growth and sustained profitability that set them up for long-term success.

Thanks to StoreHero, Mighty + Bright scaled smarter, staying on track for continued growth well into 2025 and beyond.

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