The Profit Dashboard for Growing Ecomm Bands

Get daily insight into the metrics that matter and forecast your eCom profit with confidence. Recommended by Future Ready CFO.

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No credit cards required - 14 days free trial.

Join hundreds of brands and agencies who’ve made the shift to profit-first e-commerce.

Review

See your data fast with a unified view of sales, marketing and profit.

Plan

Our AI forecast tool gives you a profit driven path to achieve your goals.

Track

Get a clear traffic light system on how you're pacing against your goals daily.

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Nate Littlewood

Future Ready CFO

You're Scaling. But Are You Scaling Profitably?

You’ve got revenue. You’ve got ROAS. But your margin’s evaporating — and no one can explain why.

Most brands use revenue as a daily indicator of success

Multiple attribution windows bring more confusion than clarity

It's near impossible to know true first order profit or actual lifetime value

You're only comparing vs last year, not vs target.

StoreHero shows where you’re leaking profit — and what to do about it.

Scale spend with confidence with the StoreHero Spend Advisor

It's near impossible to maximise sales without overspending with ROAS alone. The StoreHero spend advisor tells you if your profit is still rising as you scale, and when to pul back when it isn't.

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One dashboard for everything.

Sales, ad spend, and profit finally live in the same view— no messy spreadsheets or tab-hopping. StoreHero pulls sales, marketing and cost data into one clean command center so your team spends Mondays growing, not reconciling.

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See exactly where on or off track with targets

Set your annual goals and watch StoreHero auto-build seasonally adjusted, month-by-month benchmarks and flags the moment you drift off course. A simple green / amber / red traffic-light system keeps everyone aligned on the next move.

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Proactive reports through email or slack

Wake up to a plain-language profit brief in your inbox or Slack. Spot wins, catch leaks, and share the “do this now” actions with the team—before your first coffee. Less time digging for numbers, more time doubling down on what works.

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And a host of other features to help you win

Section

And a host of other features to help you win

Unified Dashboard

Get a central view across your sales, marketing and finance channels and see the full funnel from reach to profit.

Products

See fully loaded COGS, gross profit generated per product and the breakeven ROAS you need to achieve to drive a profit from paid ads.

Store Overview

Don’t manage your store based on net sales. See all of the important profit-focused store metrics in one place.

Orders

Monitor orders to see what are the highest gross margin making or lowest gross margin making.

Profit by Market

Split your variable costs and marketing spend by country to see exactly how profitable each market is.

Profit & Loss

Get an expert view of your full P&L split by day week or month on a single screen.

Email Reports

Get a clear snapshot of store performance across all channels on a daily, weekly or monthly basis.

Creative Overview

Visually review the images, video and copy that are moving the needle for your store.

108% growth in contribution margin

Read Case Study

215% in marketing spend while doubling profitability

Read Case Study

215% in marketing spend while doubling profitability

Read Case Study

215% in marketing spend while doubling profitability

Read Case Study

A new approach to scaling your store

Ready to See What’s Driving Profit?

Start your free profit assessment — get clarity in minutes.

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The Profit Dashboard for Growing Ecomm Bands

Join hundreds of brands and agencies who’ve made the shift to profit-first e-commerce.

Review

Plan

Track

You're Scaling. But Are You Scaling Profitably?

Most brands use revenue as a daily indicator of success

Multiple attribution windows bring more confusion than clarity

It's near impossible to know true first order profit or actual lifetime value

You're only comparing vs last year, not vs target.

Scale spend with confidence with the StoreHero Spend Advisor

One dashboard for everything.

See exactly where on or off track with targets

Proactive reports through email or slack

And a host of other features to help you win

And a host of other features to help you win

And a host of other features to help you win

Unified Dashboard

Products

Store Overview

Orders

Profit by Market

Profit & Loss

Email Reports

Creative Overview

A new approach to scaling your store

Ready to See What’s Driving Profit?

FREE GUIDE

THE FUTURE IS PROFITABLE.

THE FUTURE
IS PROFITABLE.