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Contribution Margin EXPLAINED

Tuesday May 14th

3pm GMT / 10am EST

Join our free webinar, “Contribution Margin EXPLAINED,” to expand your e-commerce business in 2024. Learn from experienced founders how to use contribution margin to improve revenue, reduce costs, and enhance customer loyalty. Gain essential insights to navigate today’s economic challenges effectively.

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Karl O’Brien


Karl O’Brien is an experienced entrepreneur having previously founded Effector, a web and digital marketing agency based in Dublin with a team of 12. Through this work, the agency has managed millions of euros in advertising spend and built over 400 websites including over 100 e-commerce stores. Karl has spoken on paid advertising and digital marketing as a whole to groups and universities across Ireland.

Thomas Gleeson


Thomas has spent the last 10+ years in the e-commerce industry, having started his first e-commerce store at 19 years old. Thomas spent the last 3.5 years working at Shopify, most recently as Senior Merchant Success Manager, consulting with the largest brands on the platform. Through this work, Thomas brings a unique perspective on growing brands of all sizes and understands the challenges and constraints of these businesses.

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