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Insights from Founders of
DTC Brands and Agencies

Jon Blair
CFO and Founder of Free to Grow CFO

Jack Smith
Founder of Prospa

Eddie Cheng
Co-owner of VIBAe

  • Measuring ROI for BFCM Campaigns
  • Understanding Customer Lifetime Value (LTV)
  • Balancing Revenue and Profitability During Peak Seasons
  • Discounting Strategies for DTC Brands
  • Maintaining Momentum Post-BFCM
  • Advice for New and Fast-Growing Brands
  • Maximizing Profitability While Preventing Stockouts

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