Where Should Your Next Marketing Pound Go?
Join our Live Workshop on Forecast-Led Channel Allocation
Live • Thursday 19th February 2026 • 2:00 PM GMT
Everything You’ll Learn in 60 Minutes
Part 1 — Building a Forecast That Actually Guides Spend
Most brands plan budgets backwards from ROAS. That’s why spend drifts and profit disappears. You’ll learn:
How to build a marketing forecast that starts with profit, not channels
A practical method for arriving at realistic, defendable budgets
The core numbers that actually matter when planning spend across a year
Part 2 — Deciding Where Budget Should Go (and Why)
Once you have a forecast, the real question is allocation. You’ll learn:
How to decide which channels deserve incremental budget
When affiliate, paid media, retention or other channels make sense — and when they don’t
A repeatable decision framework you can use before increasing spend. This is based on patterns across multiple ecommerce brands, not theory.
Part 3 — Case Study: Applying the Framework in Practice
We’ll walk through a real-world example to show how this works in practice. You’ll see:
How the forecast and budget framework was applied at a high level
How channel decisions were made without relying on vanity metrics
What worked, what didn’t, and the key learnings from deployment
You’re Spending More — But Are You Allocating It Correctly?
If you run an ecommerce brand, this will feel familiar:
- Budgets are increasing, but confidence in where they’re going is low
- Channel decisions are reactive rather than forecast-led
- Planning still relies on last year’s numbers and instinct
- You don’t know how much you can spend without damaging profit
Most DTC brands aren’t failing because of traffic or conversion.
They’re failing because they’re planning growth without a profit model.
This Workshop Is For You If…
- You lead or influence marketing spend for an ecommerce brand
- You need clearer logic behind budget allocation decisions
- You want to forecast performance before committing spend
- You’re focused on ROI, not just growth for growth’s sake
This is not for...
- Beginners looking for channel tactics
- Brands optimising purely for ROAS or vanity metrics
- Anyone looking for shortcuts or “quick wins”
About Us
At StoreHero, we work with ecommerce brands doing 7–8 figures who face the same problem - strong revenue but weak clarity on the impact on profit. StoreHero helps you build a plan, see performance against targets and gives you clear insights on what actions to take to grow with profit in mind.
Retail shouldn't reset every time a customer changes channel. We deliver the Shopify stores, in-store tech, marketing campaigns and custom apps that carry context and intent from one touchpoint to the next - turning every interaction into momentum. Trusted by over 800 active clients
Live • Thursday 19th February 2026 • 2:00 PM GMT
Common Questions About the Workshop
Is this really free?
Yes. The workshop 100% free. No credit card required.
You'll automatically be registered for the workshop when you complete the application.
How long is the workshop?
60 minutes, including live Q&A. We start on time and finish on time.
Will there be a replay?
Yes, we'll send a replay link to all registered attendees. But live participants get priority access to the free profit diagnostic (limited to 20-30 spots)
What if I can't make it live?
Sign up to the workshop and we'll send you the replay. But you'll miss the live session and Q&A.
Live • Thursday 19th February 2026 • 2:00 PM GMT
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