Sales & profit snapshot
How the business is tracking month-to-date vs last year and vs target — with the three things worth looking at next.
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Paid advertising snapshot
Channel-level traffic-light view of Google, Meta, and TikTok — what's working, what's broken, what to fix first.
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New customer acquisition picture
Volume, efficiency, and CAC payback — with a clear health rating and the products driving your best new customers.
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Repeat customer picture
Volume, AOV, gross profit per order, and 12-month return rate — plus which products and flows are driving repeat behaviour.
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Product profitability report
Which products and categories actually make money — and which high-revenue lines are quietly dragging margin.
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Country profitability report
Which markets actually make money — where to invest more, where the unit economics quietly fail before scaling.
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Discount code analysis
Find the discount codes quietly eating margin — and the ones bringing genuine incremental profit. Plus what to do with each.
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Gross margin opportunity score
Score out of 100 across COGS, returns, fees, discounting, and fulfilment — benchmarked against your industry, with the dollar opportunity in each.
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Lifetime value report
12-month profit LTV curve vs your industry benchmark — where the gaps are and what to do about them.
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