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Important metrics for
e-commerce businesses

What is CAC Payback Period As you start to grow and scale your business, cashflow…

What is Average Order Value Improving the Average Order Value (AOV) for your ecommerce brand…

What is Breakeven MER The Breakeven MER (Marketing Efficiency Ratio) is an essential metric for…

What is Breakeven Point ROAS Many brands today lack a clear understanding of their unit…

What is Contribution Margin Contribution Margin represents the amount of money left over from sales…

What is CLV/CAC Ratio Maximizing Customer Lifetime Value” is key for businesses to sustain and…

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