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Important metrics for
e-commerce businesses

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CAC Payback Period

What is CAC Payback Period As you start to grow and scale your business, cashflow…

Average Order Value

What is Average Order Value Improving the Average Order Value (AOV) for your ecommerce brand…

Breakeven MER

What is Breakeven MER The Breakeven MER (Marketing Efficiency Ratio) is an essential metric for…

Breakeven Point ROAS

What is Breakeven Point ROAS Many brands today lack a clear understanding of their unit…

Contribution Margin

What is Contribution Margin Contribution Margin represents the amount of money left over from sales…

CLV/CAC Ratio

What is CLV/CAC Ratio Maximizing Customer Lifetime Value” is key for businesses to sustain and…

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