How Gigi Supplements Scaled Marketing Spend +200% While Growing Profitability

Gigi Supplements an Irish brand founded by actual nutritional therapists who focus on women’s health, has built its reputation on quality products that help with hormone balance and overall wellness.

While experiencing rapid growth, Gigi Supplements faced a common challenge: maintaining profitability while scaling their marketing efforts. With increasing business complexity from new product launches, shipping thresholds, and bundling options, they needed clear visibility into their true performance metrics to make confident scaling decisions. However, despite strong ad performance, without insight into how much a customer was worth over time—including both the initial purchase and recurring subscription renewals—they couldn’t confidently scale ad spend. This uncertainty made it difficult to balance aggressive growth with sustainable profitability.

In September 2024, StoreHero onboarded Gigi Supplements and AdPunch, to tackle their scaling challenges. Comprehensive profit tracking, profit-based LTV analysis, and creative performance analysis played a crucial role in connecting their marketing efforts to real financial outcomes—all within a unified view of key metrics.

📊 Comprehensive Profit Tracking

• Real-time visibility into per-order profitability, including all costs from product to shipping
• Clear impact tracking of business decisions like new shipping thresholds and bundle offers
• Ability to see how different initiatives affected overall margins and profitability

💰 Profit-Based Lifetime Value Analysis

• Detailed tracking of customer value beyond basic subscription metrics
• Clear view of how product launches and business decisions affected customer lifetime value
• Ability to segment and understand profitability by customer cohorts and acquisition channels

🎨 Creative Performance Dashboard

• Visual overview of creative performance across all channels
• Ability to spot winning ad creatives faster than traditional platform tools
• Clear metrics showing how different creative approaches impacted sales
• Performance tracking by creative type, format, and messaging
• Easy identification of creative fatigue and optimal refresh timing
• Direct correlation between creative performance and profitability

🔄 Agency Collaboration Tools

• Clear metrics supporting the agency Ad Punch’s strategic recommendations
• Real-time performance data to inform spending decisions
• Unified view of creative performance and business impact
• Ability to make faster, more confident scaling decisions

With StoreHero’s insights and Ad Punch’s strategic execution, Gigi Supplements gained full visibility into their profitability and customer value. In just six months, they achieved outstanding results—scaling their marketing spend by 215% while improving their contribution margin by 132%.

Key Performance Metrics:

• Marketing spend scaled by 215% while maintaining profitability.
• Achieved consistent first-order profitability, a rare feat in subscription businesses.
• Increased Contribution Margin by over 132%.
• Generated 4x the industry standard return on marketing spend.

Operational Improvements:

• Reduced time spent on reporting and analysis.
• Improved decision-making speed for marketing initiatives.
• Enhanced collaboration between the internal team and Ad Punch.
• Better forecasting ability for inventory and marketing needs.

The clear unified reporting through StoreHero and the ad management and performance insights from Ad Punch shows how DTC brands can scale marketing efficiently while maintaining profitability. With clear metrics, seamless collaboration, and data-driven strategies, Gigi Supplements is set for continued success in 2025. We’re excited to see how the new AI-powered version of StoreHero will further enhance Gigi Supplements’ success in 2025.