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  • Deliverability & Setup: Establish foundational elements like dedicated sending domains and security protocols (SPF, DKIM, DMARC) to keep emails out of spam.
  • List Growth & Engagement Metrics: Monitor subscriber growth and key metrics (open and click-through rates) to ensure your content resonates and engages.
  • Email Sequences & Flows: Use automated flows like abandoned cart emails, post-purchase follow-ups, and review requests to foster customer relationships and boost repeat purchases.
  • Content & Personalization: Enhance engagement with plain-text emails that address customers by name and offer tailored messaging.
  • Segmentation & Targeting: Target high-potential customers with segmentation based on purchase history, frequency, and lifetime value.
  • Frequency & Testing: A/B test subject lines and formats, maintaining consistent cadence to keep your audience engaged.

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