Last Minute
Q&A
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Industry experts tackled top e-commerce questions, sharing actionable BFCM tactics to boost ROI, maximize LTV, and balance revenue with profitability.
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Thomas Gleeson
Co-founder of StoreHero
Jon Blair
CFO and Founder of Free to Grow CFO
Jack Smith
Founder of Prospa
Eddie Cheng
Co-owner of VIBAe
- Measuring ROI for BFCM Campaigns
- Understanding Customer Lifetime Value (LTV)
- Balancing Revenue and Profitability During Peak Seasons
- Discounting Strategies for DTC Brands
- Maintaining Momentum Post-BFCM
- Advice for New and Fast-Growing Brands
- Maximizing Profitability While Preventing Stockouts
Thomas Gleeson
Co-founder of StoreHero
Jack Smith
Founder of Prospa
Jon Blair
CFO and Founder of Free to Grow CFO
Eddie Cheng
Co-owner of VIBAe
- Measuring ROI for BFCM Campaigns
- Understanding Customer Lifetime Value (LTV)
- Balancing Revenue and Profitability During Peak Seasons
- Discounting Strategies for DTC Brands
- Maintaining Momentum Post-BFCM
- Advice for New and Fast-Growing Brands
- Maximizing Profitability While Preventing Stockouts
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