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E-Commerce Profit Fundamentals Course

E-Commerce is no longer growth at all costs. Times have changed and we need a roadmap for profitable growth. Our profit fundamentals course is perfect for anyone who wants a clearer view of their performance and wants to scale with clarity and confidence.

Online
1 Hour
Enroll for free

Who is this course for?

This course is designed for store owners seeking sustainable, profitable growth through a clear, repeatable approach; e-commerce managers aiming to adopt a profit-first perspective in their marketing activities to maximize return on investment; and e-commerce agencies striving to win more business and enhance results by gaining a deeper financial understanding of their clients’ businesses.

What you’ll learn

You’ll master key profitability concepts to drive sustainable growth. Learn about challenges in e-commerce, including ROAS limitations, and uncover the importance of contribution margin with practical examples and scaling strategies. Discover how to calculate true profit margin by identifying profit per order, customer acquisition cost, and customer contribution margin. Finally, explore the three paths to profitability and set a clear North Star goal to balance growth and profit effectively.

What we'll cover

Understanding the Problem

Explore the key challenges facing e-commerce today, including the limitations of ROAS, and gain insights into how StoreHero can help you overcome these obstacles to drive sustainable growth.

01

What is Contribution Margin

Learn the importance of contribution margin, with real-world examples and strategies for scaling your business effectively while maintaining profitability.

02

Finding Your True Profit Margin

Discover how to calculate your true profit margin by understanding profit per order, true new customer acquisition costs, and new customer contribution margin to ensure accurate financial insights.

03

Balancing Growth & Profit

Master the art of balancing growth and profit with a focus on the three paths to profitability and defining your North Star goal to align your business strategy.

04

Balancing Growth & Profit

Master the art of balancing growth and profit with a focus on the three paths to profitability and defining your North Star goal to align your business strategy.

05

Karl is the co-founder of StoreHero, a real time profit reporting tool for e-commerce. With an interest in business from an early age, Karl founded a digital marketing agency based in Dublin, and over 10 years worked with hundreds of business from local stores to fortune 500 companies on utilising digital tools to generate business results. During that time, he saw how data tracking, privacy changes and a lack of visibility on profit has made it really difficult for e-commerce businesses to grow profitably , and from there alongside co-founder Thomas Gleeson, the idea for StoreHero was born. Karl has appeared on a number of e-commerce & business podcasts and has spoken on e-commerce and digital marketing for organisations and universities alike.

Enroll for free

Take your e-commerce knowledge to the next level with tactics and strategies to grow profitably today.

Enroll for Free